E-Commerce and Multi-Channel Retail - Multi-Channel Retail Framework

Cactus Commerce delivers multi-channel retailing solutions based on the Cactus Multi-Channel Retail (MCR) Framework The MCR Framework takes into account customers that shop online, in a store and on the telephone instead of just using a single channel. It includes an infrastructure for developing consistent customer views and common business rules.

The multi-channel approach allows retailers to leverage customer relationships and extend brand equity across channels. The MCR Framework provides the building blocks to integrate information which is used to synchronization retail variables such as brand image, merchandise mix, pricing, promotion, fulfillment, customer relationship management and organization structure across all channels. The MCR Framework uses Microsoft Commerce Server to support on-line and in-store shopping channels.

The Cactus Multi-Channel Retailing Framework was developed from our e-Commerce, Global Data Synchronization and Trade Partner experience. By leveraging Cactus’ experience, you will benefit by optimizing cross-channel business processes, simplifying the shopping experience and unifying cross-channel reporting.

Find out how Cactus can help you Profit with MCR.