Cactus offers expert advice and value-added services to help improve conversion rates and maximize your e-commerce investment. Our team works with you to identify key business objectives and create an optimization plan specific to your business requirements.
These Optimization Services can be implemented in conjunction with our CommerceLive solution or independently on a variety of e-commerce platforms.
Optimization Services at a Glance
- Site Usability
In collaboration with your business team, our User Experience (UX) experts provide analysis and recommendations to provide the optimal user experience for your customers. This service includes 360 degree site reviews, user experience audits, usability testing, multi-variant testing and personalization services with real time reporting and benchmarked metrics aimed at helping you deliver an exceptional shopping experience.
- Search Engine Marketing
Includes an assessment of your site’s overall search engine performance with recommendations for optimizing content and site architecture designs benchmarked against key competitors. Services include organic search engine optimization (SEO), and paid search campaign development to improve keyword performance in relation to traffic, revenue and rankings.
- Analytics & Insight Services
As part of this service engagement, our team identifies opportunities and delivers best practices, recommendations and consultative services related to your existing implementation of a third-party analytics solution. From a benchmark review, to business strategy performance and social media monitoring, our team works with you to make your analytics data actionable to help acheive your business goals.
- Marketing Services
Through these services our team can help you to develop and execute strategic marketing programs to excite and engage your customers. Services include:
- a marketing discovery review to benchmark existing marketing tactics and provide recommendations to improve targets and sales;
- creation of an integrated marketing plan against quarterly business objectives, product mix and revenue targets to create a strategy for executing online and offline marketing campaigns in a way that aligns messaging; and
- a review of marketing channel performance by analyzing and benchmarking campaign success for future initiatives.
- E-commerce Merchandising
These services are designed to optimize merchandising efforts to increase sales and profitability. Service options include: development of a quarterly merchandising strategy plan to align merchandising efforts to customer buying behaviour, a quarterly review of existing merchandising tactics, and a strategic customer engagement plan related to a single event cross channel merchandising initiative.
- E-mail Marketing
These services align e-mail marketing engagement efforts to quarterly and single campaign business objectives. Includes strategic consultative services using e-mail marketing best practices to deliver recommendations via the following:
- quarterly e-mail marketing strategy;
- review of your existing quarterly e-mail marketing strategy;
- creation of a single-event e-mail marketing strategy, campaign deployment;
- identification of affiliate channel opportunities; and
- integration of social media plan to extend brand messaging to additional channels.
For more information on our e-commerce optimization services, contact us.