E-Commerce Webinars

Despite the prevailing economic conditions and grim state of customer demand in certain retail categories, the cross-channel retailing experience continues to grow as consumers needs and wants change. Down market conditions has meant that 54% of Best-in-Class retailers are creating a more unified, merchandising, marketing, and customer experience management across brick and mortar, online, catalog, call center, and the emerging mobile channel. By applying the unified value chain approach of Best-in-Class, Average and Laggard retailers can create a unified customer experience, enhance cross-channel customer wallet share, and brand loyalty.