Originally aired April 23, 2009. Register to watch the recording.
Aberdeen surveyed over 120 retail enterprises to determine the current state of multi-channel retailing, and the future implementation of the digital and mobile channels. According to the “New Age Multi-Channel Retailing: Prospects for Digital Retail Revolution and Avenues for Better Integration” report, 58% of retailers surveyed have had a multi-channel initiative in place for at least one year. Best-in-class companies are 1.5x as likely as the industry average and laggard companies to have implemented multi-channel strategies. There is a direct relationship between the implementation of multi-channel initiatives and success: 53% of top 20% of retailers launched multi-channel initiatives in the last two years, versus 28% of the bottom 30% of retailers.
This On Demand webinar provides additional insight on this important research. Aberdeen Research Director - Retail, Sahir Anand, relates key findings on the current state of multi-channel retailing, and the future implementation of the digital and mobile channels. Listen as Jean-Yves Martineau from Cactus Commerce explains how to create a seamless cross-channel experience using mobile technology for loyalty & rewards programs, gift cards and coupons.
In this joint Cactus/Aberdeen webinar, attendees will learn:
- In-depth business, process, and technology insights for elevating multi-channel technology efforts in retail to the next level of automation
- The value of developing digital consumer affinity, and improved integration
- How mobile devices can enable a cross-channel experience between the web store and bricks-and-mortar
- How to take the prevailing economic conditions and state of customer demand into consideration
About Sahir Anand, Research Director - Retail, Aberdeen
Sahir Anand focuses on technology and process management practices in retail, and the interplay between retail and consumer goods.
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About Jean-Yves Martineau, Founder and Chief Technology Officer, Cactus Commerce
Jean-Yves Martineau has spent the last 12 years developing e-commerce strategies for top 100 North American retailers including Hanes Brand, Sara Lee, Brown Shoes, Tommy Hilfiger, and Chevron.
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