The strategic importance of content management for retailers and CPGs involved in e-commerce has dramatically increased in the past year. According to the old adage – content is king - and companies are starting to realize that the customer expectations have changed. Companies that harness their content properly can help engage customers and ultimately drive sales – online and across channels.
In this webinar, Senior Analyst Brian Walker from Forrester Research discusses the evolution and trends in e-commerce content management, as well as some key questions to ask as you plan your content management strategy.
In this Webinar we will explore:
- The impact of improved content on businesses
- The growing complexity of eCommerce content today
- How other businesses are prioritizing improving content and content management tools
- Key recommendations for eCommerce businesses today