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Back-To-School Online Strategies

NRF just released a report estimating this year's Back-to-School spend will reach $55.12 billion. The Back-to-School season is the second biggest consumer spending event for retailers behind the winter holidays. NRF also predicts more people will shop online this year (30.8%) compared to last year (22.2%). So how are successful retailers engaging with their customers to ensure a profitable Back-to-School season? Complete the form below to download our whitepaper and learn about the top five Back-to-School Online Strategies:

  • Social Media
  • Cross-promotion
  • Back to Basics – Better Merchandising
  • Back to Basics – Discounting
  • Back to Basics – Coupons
Will your organization be exploring an e-commerce solution?
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