"Fast-Track Cross-Channel Gains: The Final Frontier for Customer Share of Wallet"
The driving factor behind cross-channel retailing is the customer, as the top two pressures facing retailers are the need to address rapid changes in customer affinity for sales channels and the need for a faster, easier, and more convenient shopping experience. Today's consumer is more demanding than ever, and retailers must be willing to adapt to their channel preferences. As the online and mobile channels continue to gain in prominence, consumers expect to receive the same brand promise and experience across all channels, making it an absolute necessity that retailers re-think their cross-channel stance.
Download this report and find out how:
- Best-in-Class companies have attained 99% customer satisfaction rate
- Best-in-Class companies have increased customer conversion rate by 15%
- Best-in-Class companies improved days to ship rates by 1%
- Best-in-Class companies are twice as likely as average retailers to execute a unified merchandizing plan for all channels of operations
- Best-in-Class companies are twice as likely as average retailers to fulfill cross-channel orders through any channel
"Retailers that do not adopt a cross-channel strategy involving
alignment of business workflow and systems across channels will
not succeed, and will be forgotten about in the coming years."