CHEP to Launch Global Track and Trace System
First commercial application of RFID solution for product and asset tracking
ORLANDO, FLORIDA – October 12, 2006 – CHEP, the world leader in pallet and container
pooling solutions, today announced the development of a worldwide system to provide trading
partners in the supply chain with real-time visibility to products shipped on the company’s pallets
and containers. The new solution, which is built on EPC global standards and part of the CHEP
PLUS ID offer, is now piloting at several customers in the automotive and consumer package
goods industries including Procter & Gamble and Avon in Brazil. It is planned to be extended to
other markets in early 2007.
The CHEP Global Track and Trace System provides users with comprehensive visibility of
products from the point of processing to the point of consumption using radio frequency
identification (RFID) technology. Real time product tracking throughout distribution center and
store environments, as well as with trading partners across the extended supply chain allows
companies to reduce out-of-stocks and improve customer service, among other benefits.
“This represents a milestone for the use of automatic identification technology in supply chain
operations. The CHEP Global Track and Trace System will allow our customers to see exactly
where their products are at any given time,” said Dave Mezzanotte, Chief Operating Officer,
CHEP.
“This solution allows CHEP customers to vastly improve the way they track their products
through the supply chain in a secure setting. It also allows them to share these data with
trading partners to further improve the flow of both information and goods,” said Brian Beattie,
Senior Vice President, Marketing, CHEP.
The new solution features the CHEP 3-in-1 tags, which can be read through RFID, bar code, or
visually using a human readable identification number. The CHEP PLUS ID offer features
100% performing RFID tags, multi-mode readability that reduces the need for installation of
RFID readers in all supply chain locations, total conformance to EPC global standards, and full
read-write capability, with two pages of user memory enabling CHEP customers to temporarily
write product-related information. This secure application that supports multiple devices also
provides users with accurate, granular and real time management reports and sophisticated
analytical tools that can be used to monitor key performance metrics.
CHEP is using the Microsoft RFID Platform, the SQL 2005 reporting tool, as well as SAP’s Auto
ID Infrastructure / Event Manager as the foundation of the system. The Microsoft solution was
implemented by Cactus Commerce and the SAP solution was implemented by Infosys
Technologies.
Editor’s Note: Additional information on the development of the CHEP Global Track and Trace
System will be released at the EPC Global Conference in Los Angeles, October 17-19, 2006.
About CHEP
CHEP is the global leader in pallet and container pooling services serving many of the world's
largest companies. The company has more than 7,700 employees and operates in 44
countries. Combining superior technology and an asset base of more than 280 million pallets
and containers, CHEP offers its customers exceptional value, a platform that enables reduction
in customer product damage, and an environmentally sustainable logistical solution. Supply
chains served include consumer goods, produce, beverage, and the automotive industry. With
global partners that include Procter & Gamble, SYSCO, Kellogg's, Kraft, Nestle, Ford and GM,
CHEP is known for Handling the World's Most Important Products. Everyday. For more
information about CHEP, please visit: www.chep.com.
For more information, contact:
Per Ohstrom
Director, Marketing
CHEP USA
+1 407 355 6491
per.ohstrom@chep.com
Ronald Margulis
RAM Communications
+ 1 908 272 3930
ron@rampr.com
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