The rapid adoption and growth of social media, coupled with the rise of smart phones has had a profound impact on online business. Consumers now have the means to effortlessly share daily experiences and preferences across a number of social media channels. These 'social' conversations can either infer or directly broadcast brand preferences, acting as word-of-mouth referral. There are many benefits to social commerce including: increased revenue; improved customer service; enhanced customer loyalty via the creation of brand advocates; and market insight.
CommerceLive integrates social commerce capabilities with marketing efforts to encourage online sharing. Empower your customers to share brand preferences, shopping experiences, and recommendations through social commerce features such as:
- Blogs
- Ratings and Reviews
- Tell a Friend
- Bookmark and Share Social Plugin
- Facebook 'Like' Social Plugin