How Consumers Are Using Their Smartphones

April 20, 2011 · Posted by Antonella Pannizzo · 2 Comments · Trackback Url

According to e-Marketer, there is an estimated 73.3 million smartphone users in the U.S alone. In a recent survey of 1,491 consumers conducted by Chadwick Martin Bailey and iModerate Research Technologies, half of smartphones users use their mobile while shopping. In addition, almost a quarter of smartphone owners have made a purchase. The report indicates the top three reasons for smartphone usage:

66% compare prices of products and services
58% find the nearest location
58% check for discounts

How do you use your smartphone while shopping?

Tags: mobile, e-commerce, marketing, research

2 responses so far

Wednesday, 27 Apr 2011 10:53 by Judi Naor
When I shop for others, I photograph the item and immediately send to the recipient for their approval. They can approve or veto the item on the spot.
Wednesday, 27 Apr 2011 03:16 by Antonella Pannizzo
I've also taken a photograph of items and sent it to someone. I also scan the barcode and compare prices a lot. I find that I am doing this more often.

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