FY10 E-commerce Holiday Spending

January 6, 2011 · Posted by Antonella Pannizzo · 0 Comments · Trackback Url

This year holiday spending hit a record high of $30.8 billion. According to comScore, e-commerce holiday spending in the U.S has increased 13 percent compared to the same period last year.  Just the past week before Christmas there was a 17 percent increase of $2.45 billion versus the same time last year.  Retailers anticipate that New Year’s sales will increase the total holiday spending to $32.4 billion, an 11 percent increase. 

comScore
   Source: comScore


comScore also reports on the top growing retail categories this holiday season:

1. Computer Hardware
2. Books & Magazines
3. Consumer Electronics
4. Computer Software
5. Toys

Could this past holiday season spending be an indicator of good things to come for 2011? In a recent report released by J.P. Morgan, 2011 e-commerce revenue is forecasted to grow to $680 billion worldwide, an 18.9 percent increase. In the U.S alone, e-commerce will grow 13.2 percent to $187 billion. In total, e-commerce revenue is anticipated to be $963 billion by 2013.
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