July 6, 2010
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Posted by
Wanda Cadigan ·
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User generated ratings and reviews are extremely important in e-commerce. Empowering consumers to make more informed choices by providing access to others feedback is generally accepted as a very good business practice.
And now businesses can extend the value of that user generated content beyond the confines of their own sites, via integration with search engines. Back in April, Bazaarvoice partnered with Google to enable its 800 customers to display ratings & reviews from their websites in Google search results (both natural and PPC). Now Bing has announced that it’s getting in on th...
June 23, 2010
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Posted by
Melany Gallant ·
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Offering a ratings and review system on your e-commerce site can be an effective way to get your customers to champion your brand. It also offers you the opportunity to actively engage those customers in dialogue about what they like, and what they dislike, about your products and services. For SEO purposes, ratings and reviews also keep your web content fresh and can help generate conversions. Over on SmashingMagazine.com, Rung András discusses (with some great examples) how adding user feedback to your e-commerce site is an effective way to facilitate customer engagement, build brand loya...
June 2, 2010
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Posted by
Wanda Cadigan ·
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I’ve written about foursquare here before from a business perspective and how it could be used as a tool to improve customer loyalty. But today’s post is purely from a personal point of view. My name is Wanda and I am a foursquare user.
It all happened innocently enough really. Keeping up with new technologies and trends is part of the gig. I figured I should start using foursquare to learn more about it and experience it from the point of view of a consumer. It wasn’t onerous - a simple tap on my iPhone would associate me with a particular location or business. I told myself I’d try it f...
May 6, 2010
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Posted by
Melany Gallant ·
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According to a recent study on social commerce, customer reviews play an important role in an Internet user's online product research process. The 2010 Social Shopping study conducted by the e-tailing group and PowerReviews found that over half of the 1000 people they surveyed earlier this year seek out customer reviews on brand websites.
According to the survey results,
64% of shoppers say they spend at least 10 minutes reading product reviews prior to making a purchase, up from 50% in 2007. 33% of shoppers spend a half hour or more on reviews, up from 18% in 2007.
Further, ...
March 25, 2010
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Posted by
Wanda Cadigan ·
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Bing has announced that it will integrate data from the location-based network into its Maps product, with a set of features that will debut later this year.
Rest assured, it’s not gawker for the common man, and won’t broadcast your location on Bing Maps. Rather it will feature user-generated content such as tips and comments that Foursquare users give to a certain venue or business. This data will be pulled into Bing Maps via a new Silverlight-based tool.
The signals the growing importance of location based services through the use of rich local data to improve the online experience. ...
March 9, 2010
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Posted by
Wanda Cadigan ·
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Details published in a Fast Company post today reveal foursquare continues the quest to make their location based service more than just a fun social networking game. The addition of analytics will increase its relevancy to businesses that may be interested in the service to drive cross channel traffic.
With recent announcements from foursquare such as the deal with Bravo, location-based content agreements with Zagat and HBO Deals, and now the introduction of an analytics dashboard, the service is positioning itself to be an highly targeted customer engagement tool.
Check out our previous...
March 3, 2010
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Posted by
Wanda Cadigan ·
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With the Olympics now over and many left wondering what to fixate on, one thing is certain – the Vancouver 2010 Olympics were the ‘digital games’.
Statistics released by NBC and the Canadian Olympic Broadcast Media Consortium (a Cactus Commerce client) indicate that many viewers experienced the games across multiple channels. According to a blog post over at www.fiercemobilecontent.com, NBC announced that that mobile page views across its WAP site and iPhone application reached 87.1 million over all 17 days of the games-- that's 52 million more mobile views than the Beijing Summer Olympic...
January 27, 2010
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Posted by
Donna Remillard ·
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We recently sponsored a webinar on e-commerce content management where Brian Walker of Forrester Research delivered some interesting insights into consumer demands and how this demand puts pressure on merchant strategies to deliver content across the multi-channel shopping environment.
In this webinar we learned that consumers are not only shopping across channels but are using more and more devices to do so, even in-store. Consumer interest in self-service devices such as scanners attached to a shopping cart, self check-out aisles, and in-store kiosks for coupons or accessing the company...
January 26, 2010
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Posted by
Wanda Cadigan ·
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When you hear of something being called the ‘next big thing in social networking’ or ‘the next Twitter’, it’s a reason to take note. Foursquare is a location-based social network that helps you connect with friends using GPS via your mobile device. Location-based services aren’t new. If you have an iPhone, chances are you have some form of location-based weather app.
Foursquare is a self-described cross between a friend-finder, social city guide and a game that rewards you points for visiting locations multiple times. Sound a bit silly? Well it is. But it’s also proving to be incredibly ...