August 2, 2011
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Posted by
Caroline Zenss
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As more and more retailers are exploring and deploying mobile shopping sites, I wanted to shed light on emerging patterns in mobile user experience.
Here are 10 tips to help you define a better experience through layouts, buttons and features that are well-suited for m-commerce. 1.Search.Display it at the top of your mobile home page and make sure it’s prominent. Mobile shoppers are more inclined to search directly for what they are looking for.
2. Mobile Home Page.Keep it short and clean. A fixed width navigation at the top helps welcoming your customers into your mobile site. The main...
June 2, 2011
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Posted by
Antonella Pannizzo
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Search engines have added a social touch to their results recently. Users now have the ability to see what results their friends Like and view recommendations through their searches.
Bing
Bing recently incorporated Facebook Likes into its results, making search more personalized. It’s described as the “Friend Effect”, where users are more inclined to make decisions based on the recommendations and opinions of friends. When a user conducts a search, it will show which (if any) of their friends liked the results. Also displayed in the search results, are Facebook users within the network th...
May 12, 2011
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Posted by
Caroline Zenss
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Some say 2011 is the year of the mobile. According to Dominic Gagnon, CEO at Piranha and speaker for Infopresse, it’s not. 2011 is a year for experimentations, pilots and mistakes. I think he hit the nail on the head and this is a good opportunity for me to bust three mobile myths:
Myth #1: QR codes are essential to a mobile campaign
A QR code (Quick Response) is a bar-code that can be read by camera phones. Last weekend I came across a QR code while shopping for new appliances. It said: “Read this code using your smartphone to access our rebate site”, which I did, but only to land on...
March 14, 2011
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Posted by
Jenny Mehan
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At the end of 2010, Google launched Boutiques.com – a personalized online fashion experience that allows users to create a profile of the styles, colors, and designers that they love in order to create their own customized boutique. The site is easy to use and includes a fun Stylyzer Quiz, and provides the ability to easily refine searches by genre, silhouette, pattern and color.
From a shopper’s perspective, Boutiques is unique (and did I mention fun?) in that the site “learns” what a user prefers and makes recommendations based on search algorithms and machine learning technology. A sear...
March 8, 2011
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Posted by
Wanda Cadigan
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A couple of weeks ago I attended eTail 2011. While there was a lot of great content presented, the one theme that seemed to resonate in every keynote and track session was that of customer experience.I’m used to getting hit over the head with ‘multi-channel’ and ‘cross-channel’ at these conferences, so it was refreshing to see so many retailers and vendors position the end goal – that of delivering an outstanding customer experience. Now granted, it may sound like a fairly motherhood and apple-pie statement. Shouldn’t we all be focused on delivering an outstanding customer experience? Of co...
February 28, 2011
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Posted by
Caroline Zenss
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I had the pleasure to attend IRWD recently in Orlando, FL. Here are some of the highlights of an interesting 3 day-journey in the world of web and mobile-based retailing: 1. Content (content and more content)
To offer content that is entertaining and relevant to your customers is key. You should claim ownership over your own content. One growing trend seems to be leveraging in-house resources to maintain and improve one’s website content, starting with product descriptions. Instead of copy/pasting a manufacturer’s description of a product, make it your own. Not only will it help strengthen ...
December 14, 2010
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Posted by
Wanda Cadigan
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It's that time of year again - the time when people start getting nostalgic and feel compelled to make lists.
At Cactus, we're consumers of the Web just like you, so we thought you might enjoy these retrospectives produced by Google, Twitter and YouTube on how they viewed 2010.
Google
Based on the aggregation of billions of search queries people typed into Google, Zeitgeist captures the spirit of what people were interested in 2010.
TwitterTwitter has also produced Top 10 lists to capture how they viewed the year - from overall trends, to news, events, people, movies...
October 13, 2010
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Posted by
Donna Remillard
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Early yesterday Sucharita Mulpuru of Forrester Research presented findings from a survey of consumer viewpoints on mobile that will be released soon. She indicated that 'the writing may be on the wall, but the end state is still far away'. Although we've seen countless stats on the growth of mobile, surveys so far have indicated that 'shopping is 10th on the list of what consumers are doing on their phone and traffic is still modest, on average it's about 3%'. This is not unlike stats we heard just a few years ago indicating †hat web internet sales (although growing in the double digits), wa...
October 7, 2010
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Posted by
Caroline Zenss
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Some companies sell the same stuff as you do, at a better or at a higher price. They can be more visible than you are. Or maybe not, it’s hard for you to tell. Companies (and consumers) have access to information more than ever. And what do organizations do to differentiate themselves from others? Not much, according to Mitch Joel. Apparently, the more we know, the more we try to blend in. Don’t we hate that?
One of the key messages I took away from the Art of Marketing Conference held in Montreal on September 30th, is that we should stop pretending that we are secluded on our own island ...
August 12, 2010
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Posted by
Melany Gallant
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Earlier this month, Visa launched Rightcliq, a free online shopping tool designed to make e-commerce more social and convenient for consumers. Rightcliq offers users a centralized online location to store and share products of interest and to manage and track purchases.
By creating a seamless shopping experience across the entire purchasing process, it would seem Visa’s goal is to make Rightcliq a social commerce destination that benefits consumers and online retailers.
How Rightcliq works
Currently available to U.S. consumers only, Rightcliq enables users to create visual wish lists ...
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