July 8, 2010
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Posted by
Wanda Cadigan ·
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After the July 4th long weekend, many retailers turn their thoughts to the Back-to-School season. And Back-to-School is big business. According to a NRF study, last year’s Back-to-School holiday spending total was $47.5 billion, second only to Winter Holiday spending category. Over at the Google Retail Blog they have posted some interesting statistics on when consumers begin their Back-to-School shopping research. Approximately 50% of those who research Back-to-School purchases will do so in the time period between now and the end of July.
Furthermore the Google Retail blog h...
July 6, 2010
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Posted by
Wanda Cadigan ·
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User generated ratings and reviews are extremely important in e-commerce. Empowering consumers to make more informed choices by providing access to others feedback is generally accepted as a very good business practice.
And now businesses can extend the value of that user generated content beyond the confines of their own sites, via integration with search engines. Back in April, Bazaarvoice partnered with Google to enable its 800 customers to display ratings & reviews from their websites in Google search results (both natural and PPC). Now Bing has announced that it’s getting in on th...
March 2, 2010
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Posted by
Melany Gallant ·
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Many people conduct extensive product research online prior to making a purchase decision, and product videos play an increasingly important role in this research process. Since product videos provide a visual demonstration of your products' features and benefits, they can be a great addition to a product page to help to influence conversion rates on your e-commerce site. What you may not have considered is the value of placing your product videos on video hosting sites such as YouTube, Vimeo, Metacafe, etc. As ReelSEO.com founder and creator, Mark Robertson, states: The huge availabi...
December 14, 2009
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Posted by
Melany Gallant ·
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When it comes to holiday shopping, eWeek.com reports that social sites like Facebook and Twitter are giving competition, or at least providing some impact, to search engines Google, Yahoo and Bing. While direct competition between search engines and social media sites is still a long way off, some shoppers in November 2009 did utilize social sites to find those holiday shopping deals. The eWeek.com article cites a recent ComScore shopper survey indicating that 28% percent of those surveyed who had started their holiday shopping said that social media influenced their purchases. Some examp...
November 24, 2009
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Posted by
Melany Gallant ·
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When it comes to site search and e-commerce, displaying relevant data is key to driving Return on Investment (ROI). While that may sound obvious, there are plenty of retailers who are missing on key opportunities to leverage data to improve product findability and of course conversions on their sites. According to a recent E-Commerce Times article, retailers can help customers find exactly what they are looking for by taking available data - such as product information, shopper profiles and buying preferences, shipping options, and user ratings - and incorporating this information into s...
November 11, 2009
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Posted by
Wanda Cadigan ·
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How do you research products before making the purchase decision? Well if you’re a consumer who lives in Europe, you often start the process with search engines. According to a new Forrester Research report ‘How Europeans Search’, 21% of European consumers start the journey with search engines; second only to ‘in a shop’ (26%). What is interesting however, is ‘search engines’ handily beat out other channels for information, including ‘Talking with friends and family’ 13% and ‘A retailers Web site’ 12%.
The report also points out some interesting differences among the nationalities surveye...
October 20, 2009
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Posted by
Melany Gallant ·
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eMarketer reported last week that data from comScore, GroupM and M80 indicates there is a clear link between social media marketing and consumers' response to paid search advertisements. Results from this collected data show that the use of social media and paid search as a combined marketing strategy is more effective in attracting consumers than paid search alone. The article states, The research firms found a 19-percentage-point lift in searches on the campaign brand among users who saw social media relevant to the brand in addition to the campaign’s paid search ads compared with ...
June 26, 2009
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Posted by
Donna Remillard ·
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The Internet Retailer Conference and Exhibition was held this year at the Boston Convention Center from June 15-18th and had a great turnout with both interesting sessions and a packed floor of exhibitors. This year saw 350 exhibitors, 179 expert speakers, and approximately 5,000 attendees.
How to Out Run the Bear
The theme of the conference this year was all about not only surviving the economic storm but rising above and coming out ahead when the storm clears.
Patrick Byrne, CEO, Overstock.com kicked off the conference with an interesting keynote, where he led off with an old jo...
May 13, 2009
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Posted by
Corey Gale ·
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There is a lot going on right now in the world of Search. There are many new services popping up all the time, that strive to make search better, faster, smarter and more relevant to the individual through personalization. We’ve all heard of the next “Google-Killer” that never quite seems to get going. Most recently start-ups like Cuil and Wikia created a buzz, but failed to live up to the hype. Meanwhile Google still has over 63% of the search market share, and doesn’t look like it is going anywhere.
Google is able to maintain it’s supremacy at least partly through constant innovation...
March 24, 2009
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Posted by
Donna Remillard ·
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So just when I thought I was finally getting the most out of my search with IE 8’s new search tools, I come across an article about how much I’m missing in the Deep Web and find there’s a army of research going on and specialized search providers to access the ocean of data I’m not getting.
The Deep Web (also called Deepnet, the invisible Web, dark Web or the hidden Web) refers to web content that is not part of the surface web which is indexed by standard search engines
Last summer, Google’s search engine passed a milestone. It added the one trillionth address to the list of Web pages...