July 28, 2010
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Posted by
Cam Stevenson ·
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In the lull before starting full development on the next iteration of CommerceLive, I thought it would be useful to share some observations I've gathered over the course of the development process.
I'm also going to tie this in with my observations from the Internet Retailer conference last month (cleverly covering off a request from our Marketing folks).
My general, high level starting assertion is that the e-commerce domain is far more complicated (in all respects) than any other technology area (I'm comparing it to other areas that I've been deeply involved in over the course of my car...
June 15, 2010
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Posted by
Melany Gallant ·
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According to a recent study by trendwatching.com, interacting with others online using web-based and mobile devices isn't turning us into isolated, "anti-social zombies" that many sociologists and pundits proclaimed and predicted. Rather these tools are providing opportunities for richer connections both online and in the real world. Dubbing it "mass mingling" trendwatching.com states, Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Cons...
May 26, 2010
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Posted by
Antonella Pannizzo ·
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A recent study by comScore, a digital marketing intelligence firm reported that U.S. retail e-commerce spending for the first quarter of 2010 was up 10 percent to $34 billion compared to a year ago. This is the first time since the second quarter of 2008 that spending reached double digit growth. Other interesting observations: most growth is attributed to consumer households earning over $100,000 a year; and large online retailers’ growth outpaced that of smaller retailers.
For more information on the recently released statistics, visit http://www.comscore.com
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May 18, 2010
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Posted by
Melany Gallant ·
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Back in January, we reported on a study by the Retail Advertising and Marketing Association (RAMA) indicating the best way for retailers to reach moms is through social media.
While moms are busy, the study indicated that they rely on the connections they make through social networking to share experiences and information and to seek product advice. The opportunity for retailers to engage moms through social media is huge - if done correctly.
Earlier this month, Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, introdu...
May 12, 2010
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Posted by
Wanda Cadigan ·
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eMarketer recently published a report on CPGs growing strength online. While some consumer goods companies famously entered the fray (and failed miserably) during the 90’s dotcom boom, many are now finding their stride online.
The report states that online CPG sales now stand at $12 billion; that’s triple what they were in 2004 according to Nielsen. By 2012, online CPG sales are expected to hit $16 billion, which would account for more than 3% of the total $475 billion in e-commerce sales projected for that year.
Those CPGs leading the online charge recognize the shift away from what Proc...
May 6, 2010
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Posted by
Melany Gallant ·
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According to a recent study on social commerce, customer reviews play an important role in an Internet user's online product research process. The 2010 Social Shopping study conducted by the e-tailing group and PowerReviews found that over half of the 1000 people they surveyed earlier this year seek out customer reviews on brand websites.
According to the survey results,
64% of shoppers say they spend at least 10 minutes reading product reviews prior to making a purchase, up from 50% in 2007. 33% of shoppers spend a half hour or more on reviews, up from 18% in 2007.
Further, ...
April 1, 2010
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Posted by
Melany Gallant ·
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The mobile app market is exploding. According to the Yankee Group, US mobile application revenues are expected to reach $11 billion by 2014. In 2010 alone, the research firm predicts that mobile app sales will grow from an original estimate of $537 million to $1.6 billion.
Smartphone usage is also on the rise. Research firm Nielsen recently projected that smartphone sales in the US will overtake sales of feature phones by the end of 2011.
According to Nielsen,
We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to con...
April 1, 2010
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Posted by
Wanda Cadigan ·
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eMarketer has released a new report forecasting double-digit growth in the US retail e-commerce sector this year. Sales will climb by 12.7% on volume of $152 billion. The online segment remains a bright spot for retailers outperforming total retail growth. In addition the report suggests over 82% of online researchers will also be online buyers.
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March 30, 2010
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Posted by
Wanda Cadigan ·
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According to Juniper Research, Mobile Web 2.0 can be characterized by the evolution of the following services:
Presence – SMS-based presence (alerts) and server-based presence services (think mobile Instant Messaging). Juniper suggests that the value of presence based Mobile Web 2.0 services will increase to more than $6 billion by 2012.
Geolocation – location based services that enable users to share details with other users, third-parties or applications, collaborate with those nearby, and exploit local knowledge. If rumours are true that Facebook plans to turn on geolocation f...
March 17, 2010
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Posted by
Melany Gallant ·
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Last week, ReadWriteWeb cited some findings from a recent study on smartphone use conducted by Web analytics firm Compete. The study indicates 74% of smartphone owners use their phones for more personal than professional reasons. The study also concluded that a large number of smartphones don't even leave owners' homes. When these smartphones are taken out of the home, the majority of owners use them to perform comparison shopping and read product reviews. Compete also discovered that: ...more than 35% of consumers with smartphones would be interested in receiving coupons on their de...
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