July 23, 2010
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Posted by
Melany Gallant ·
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Some fashion magazines are using multi-media and mobile technologies to create additional opportunities to help advertisers reach consumers via Web and mobile platforms. According to a recent article by Lauren Indvik at Mashable.com, fashion magazines lost nearly a quarter of their ad pages in 2009. In response, some fashion magazines are looking to use Web and mobile offerings to update their business model, making it more relevant to how advertisers want to reach consumers.
Indvik provides some great examples of how some leading fashion magazines are embracing digital offerings to attrac...
June 21, 2010
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Posted by
Donna Remillard ·
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I remember thinking at IRCE last year, that despite the economic climate, retailers were generally upbeat, especially when it came to e-Commerce. Comparison really puts things in perspective for you … this year felt like full steam ahead, everything looks great!
The show boasted:
6400 Attendees
175 Speakers
418 Exhibitors
While every keynote and session I attended revealed informative and thought provoking insight, a few themes continuously popped to the forefront throughout the show:
ContentThere was lots of talk about ‘Connected Content’ this year. Whether it’s on-site or o...
June 15, 2010
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Melany Gallant ·
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According to a recent study by trendwatching.com, interacting with others online using web-based and mobile devices isn't turning us into isolated, "anti-social zombies" that many sociologists and pundits proclaimed and predicted. Rather these tools are providing opportunities for richer connections both online and in the real world. Dubbing it "mass mingling" trendwatching.com states, Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Cons...
May 13, 2010
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Melany Gallant ·
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Some brands are using digital displays to create a customer experience that enables everyday shoppers to have their photo taken in-store and then displayed on screen with a short message for all to see. One great example is American Eagle Outfitters.
At its flagship retail store in Times Square, American Eagle is offering customers their "15 seconds of fame" by displaying customer pictures on huge LED screens facing Times Square.
Since Times Square is a New York landmark with a multitude of advertisements competing for attention, the idea here is to attract customers, tourists...
May 12, 2010
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Posted by
Wanda Cadigan ·
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eMarketer recently published a report on CPGs growing strength online. While some consumer goods companies famously entered the fray (and failed miserably) during the 90’s dotcom boom, many are now finding their stride online.
The report states that online CPG sales now stand at $12 billion; that’s triple what they were in 2004 according to Nielsen. By 2012, online CPG sales are expected to hit $16 billion, which would account for more than 3% of the total $475 billion in e-commerce sales projected for that year.
Those CPGs leading the online charge recognize the shift away from what Proc...
April 28, 2010
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Melany Gallant ·
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Earlier this month, we offered tips on how to use social media to reward your customers. One of the tips given was to leverage geo-location services like Foursquare which enables you to reward your mobile customers with special deals and discounts when they check in to your venue using the Foursquare service.
Last week, the geo-location service announced that businesses can now "claim" their venues on Foursquare, making it easier to offer venue promotions and reward customer loyalty based on Foursquare data usage. With the business dashboard, the service also enables businesses t...
April 21, 2010
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Melany Gallant ·
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Apple is looking to revolutionize mobile advertising to make it less interruptive and more interactive for its customers. Apple's iAd platform will launch this summer on the iPhone OS 4 for the iPhone and iPod Touch, with an iPad version coming in the fall. Apple will host and deliver the ads with developers taking 60% of the revenue, and Apple taking the remainder.
While ads running on iAd will only reach Apple customers, it has great promise to drive mobile and cross channel commerce opportunities.
iAd promises to make mobile advertising less disruptive and more engaging for Apple cu...
April 14, 2010
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Posted by
Melany Gallant ·
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Your customers are online using social media to share information and connect with others, and the increasingly savvy are using social media to find great deals and discounts on their favorite brands. Smart retailers are taking note, using various social media tools to provide limited time and/or geo-specific coupons and sales offers.
How can your business tap in? Here are just a few examples of how you can reward customers by delivering offers through social media.
1. Geo-location services - Services like Foursquare allow you serve up deals by targeting customers who are close by to yo...
April 13, 2010
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Posted by
Wanda Cadigan ·
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Microsoft introduced two new phones yesterday - Kin 1 and Kin 2 - designed primarily for the under 25 set. The phones focus on the most important aspects of their target market - text messaging, social sharing, and rich media. Notably at the bottom of the list is voice. Wired.com refers to the new devices as somewhere between a feature phone and a smart phone. These communication devices push content into the cloud to a designated area called the "Kin Spot" for easy sharing. The phones also have the Zune HD player for media playback.
The new devices will launch exclusively on V...
April 1, 2010
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Posted by
Melany Gallant ·
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The mobile app market is exploding. According to the Yankee Group, US mobile application revenues are expected to reach $11 billion by 2014. In 2010 alone, the research firm predicts that mobile app sales will grow from an original estimate of $537 million to $1.6 billion.
Smartphone usage is also on the rise. Research firm Nielsen recently projected that smartphone sales in the US will overtake sales of feature phones by the end of 2011.
According to Nielsen,
We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to con...
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