May 31, 2010
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Posted by
Melany Gallant ·
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The whole concept of interactive engagement with customers via social media is changing so fast these days, it can be hard for brands to keep up. Just when you get your Facebook fan page going, and start sharing deals and discounts to Foursquare users, you discover there is another digital media tool or trend taking hold.
One such service is Stickybits, a mobile app that allows iPhone and Android users to scan or create a barcode and then attach a digital file to it. That file could be anything - video, text, photos or music. The Stickybits service is an intriguing concept that could have...
March 18, 2010
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Posted by
Wanda Cadigan ·
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In the retail world, merchandising is crucial to maximizing sales through proper design, display, pricing and discounting. Online retailers have had many years of experience in testing and refining merchandising for e-commerce.
With the proliferation and adoption of smart phones, retailers are now faced with the challenge of once again adapting merchandising for the mobile experience. Not an easy task when you consider the limitations presented by the smaller interface.
The launch of new devices with improved form factors such as the iPad or Microsoft’s recently announced Courier pr...
January 27, 2010
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Posted by
Donna Remillard ·
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We recently sponsored a webinar on e-commerce content management where Brian Walker of Forrester Research delivered some interesting insights into consumer demands and how this demand puts pressure on merchant strategies to deliver content across the multi-channel shopping environment.
In this webinar we learned that consumers are not only shopping across channels but are using more and more devices to do so, even in-store. Consumer interest in self-service devices such as scanners attached to a shopping cart, self check-out aisles, and in-store kiosks for coupons or accessing the company...
October 2, 2009
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Posted by
Donna Remillard ·
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I just got back from the Shop.org Annual Summit in Las Vegas, where we, Cactus Commerce, launched our new CommerceLive solution. Billed as the conference requiring ‘Mandatory Attendance’ it certainly was the mandatory event to be at this year. This blog post is a bit long, but there was really so much valuable information at the show, I wanted to capture and share some of it.
According to Rich Last, Chairman of Shop.org and VP at JC Penney, there was a record crowd, with more than 2600 attendees and 150 exhibitors. Interestingly there were 16% more retail attendees, backing up his st...
September 30, 2009
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Posted by
Christine Rozak ·
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Last week, we launched our new CommerceLive Solution in Vegas. It was a huge success and the buzz is building! “So What IS CommerceLive”, you ask? Here’s what the buzz is all about!CommerceLive is a B2C cross channel solution that delivers packaged advantages with custom solution flexibility. Simply put, it is the next evolution in e-commerce. It’s about knowing that your customers shop across channels, and understanding that they spend up to 30% more when they do.It’s about creating a consistent brand experience, and integrating online, offline and mobile marketing initiatives.It’s abou...
September 22, 2009
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Posted by
Christine Rozak ·
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CommerceLive - the next evolution in e-commerce - launched today at Shop.Org. CommerceLive is a B2C, cross channel solution that delivers pre-packaged advantages with customer-specific solution flexibility. We all know that when it comes to online shopping - one size does not fit all. The same can be said for e-commerce platforms. CommerceLive bridges the gap that exists today between SAAS and custom platforms - offering a truly unique e-commerce experience.
Are you looking to get online quickly with a differentiated offering?Are you looking to excite, attract and engage your customers?...
August 18, 2009
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Posted by
Kelly Andrew Heard ·
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Shop.Org recently released their Merchandising Report by Forrester Research. The Merchandising Report was the second in a series called The State of Online Retailing 2009 and highlights priorities for online retailers either this calendar year or planned for calendar year 2010.
The report identifies the following areas which retailers are turning their focus toward:
Checkout process redesign
Improved product detail pages
Site search results & controls
Home page
Better Help and FAQs
In order to help facilitate this shift in priorities, let's take a look at how Commerce S...
August 14, 2009
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Posted by
Christine Rozak ·
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Most parents can relate to the Staples Back to School campaign jingle “It’s the most wonderful time of the year”. Until recently, most kids haven’t shared in their parent's enthusiasm for the Back to School season, and everything it implies. Many of us have experienced the reluctant feet dragging through the mall, or the constant bribery to ensure your kids go Back to School with at least the basics.
Now retailers are getting smarter, and engaging students directly in the Back to School shopping season. This season, savvy retailers are introducing social shopping in their on-line stores, in ...
June 26, 2009
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Posted by
Donna Remillard ·
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The Internet Retailer Conference and Exhibition was held this year at the Boston Convention Center from June 15-18th and had a great turnout with both interesting sessions and a packed floor of exhibitors. This year saw 350 exhibitors, 179 expert speakers, and approximately 5,000 attendees.
How to Out Run the Bear
The theme of the conference this year was all about not only surviving the economic storm but rising above and coming out ahead when the storm clears.
Patrick Byrne, CEO, Overstock.com kicked off the conference with an interesting keynote, where he led off with an old jo...