August 9, 2011
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Posted by
Antonella Pannizzo
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Google recently released new tools to track the impact of social media plugins such as tweets, likes and +1s.
Google Webmaster Tools
The +1 metrics in Google Webmaster Tools provide three reports – Search, Activity and Audience – that show you how the +1 button affects traffic to your website.
Search Report – indicates how +1 button affects your site performance through organic search results. The report shows the list of pages that have the most +1 annotated impressions and the click through rate (CTR) with or without a +1 button.
Activity Report – indicates how many times a page...
March 14, 2011
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Posted by
Jenny Mehan
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At the end of 2010, Google launched Boutiques.com – a personalized online fashion experience that allows users to create a profile of the styles, colors, and designers that they love in order to create their own customized boutique. The site is easy to use and includes a fun Stylyzer Quiz, and provides the ability to easily refine searches by genre, silhouette, pattern and color.
From a shopper’s perspective, Boutiques is unique (and did I mention fun?) in that the site “learns” what a user prefers and makes recommendations based on search algorithms and machine learning technology. A sear...
January 30, 2011
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Posted by
Wanda Cadigan
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Click-through rate (CTR) has always been one of the most trusted metrics to determine an ad’s effectiveness. Quite simply put, it is the number of clicks the ad receives divided by the number of times the ad was displayed (i.e. number of impressions). But clicking on the ad is not the only way a user demonstrates interaction. With the new Google Adwords Product and Location extensions, users can often find out a great deal of information without the converting click. Google Adwords has just rolled out a new free click report that allows advertisers to understand what types of interactions ...
November 15, 2010
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Posted by
Wanda Cadigan
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Last month Google introduced In-Page Analytics designed to provide a visual reference to data already provided in the content reports. Basically it takes Google analytics data and looks at it within the context of the actual webpage. While it is a nice attempt to make the data more insightful, it’s very important to note that In-Page Analytics does not accurately measure where people are clicking on the screen. Have a look at the screen shot from announcement video on YouTube. I’ve highlighted two dotted bubbles that list 4% traffic being referred by both the product picture and the product...
September 9, 2010
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Posted by
Melany Gallant
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Mobile marketing presents a powerful opportunity for retailers to engage with customers in a more personalized interactive manner, to increase loyalty, generate word-of-mouth, and improve store and Web traffic.
In a recent article, Internet Retailer cites that The Nielsen Co. expects smartphone adoption to represent 50% of all phones in use by the end of next year. While the assertion is that smartphone adoption will drive m-commerce, it can be difficult for retailers to make the decision on whether to invest in creating a mobile site or a mobile app.
The decision is further hampered ...
July 6, 2010
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Posted by
Wanda Cadigan
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User generated ratings and reviews are extremely important in e-commerce. Empowering consumers to make more informed choices by providing access to others feedback is generally accepted as a very good business practice.
And now businesses can extend the value of that user generated content beyond the confines of their own sites, via integration with search engines. Back in April, Bazaarvoice partnered with Google to enable its 800 customers to display ratings & reviews from their websites in Google search results (both natural and PPC). Now Bing has announced that it’s getting in on th...
February 9, 2010
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Posted by
Melany Gallant
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eMarketer.com reports that concerns around ROI with mobile marketing are top of mind for marketers in 2010. A January 2010 survey by R2integrated indicates that although more than three-quarters of marketers in North America view mobile marketing as important, they are experiencing barriers to implementing them. Barriers include: unsure of the business case for mobile campaigns (32% of respondents) inability to measure ROI (28.9% of respondents) mobile not included as part of the strategic marketing road map (28.9% of respondents) target audience not yet mobile (21.7% of res...
January 19, 2010
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Posted by
Melany Gallant
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Paul Marsden over at Social Commerce Today provides some great tips on where to start when planning your social commerce strategy. He references McKinsey's LEAD strategy: Listen - Experiment - Assess - Develop And this strategy approach makes a lot of sense. It relies heavily on first understanding your audience; where they are online, how they use social tools to discuss products (think reviews, product comparisons for example) and how they make purchases. It's a process similar to executing a social media strategy - know and understand your audience and then implement a plan that ensures ...
November 24, 2009
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Posted by
Melany Gallant
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When it comes to site search and e-commerce, displaying relevant data is key to driving Return on Investment (ROI). While that may sound obvious, there are plenty of retailers who are missing on key opportunities to leverage data to improve product findability and of course conversions on their sites. According to a recent E-Commerce Times article, retailers can help customers find exactly what they are looking for by taking available data - such as product information, shopper profiles and buying preferences, shipping options, and user ratings - and incorporating this information into s...
June 26, 2009
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Posted by
Donna Remillard
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The Internet Retailer Conference and Exhibition was held this year at the Boston Convention Center from June 15-18th and had a great turnout with both interesting sessions and a packed floor of exhibitors. This year saw 350 exhibitors, 179 expert speakers, and approximately 5,000 attendees.
How to Out Run the Bear
The theme of the conference this year was all about not only surviving the economic storm but rising above and coming out ahead when the storm clears.
Patrick Byrne, CEO, Overstock.com kicked off the conference with an interesting keynote, where he led off with an old jo...
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