August 12, 2010
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Posted by
Melany Gallant ·
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Earlier this month, Visa launched Rightcliq, a free online shopping tool designed to make e-commerce more social and convenient for consumers. Rightcliq offers users a centralized online location to store and share products of interest and to manage and track purchases.
By creating a seamless shopping experience across the entire purchasing process, it would seem Visa’s goal is to make Rightcliq a social commerce destination that benefits consumers and online retailers.
How Rightcliq works
Currently available to U.S. consumers only, Rightcliq enables users to create visual wish lists ...
July 28, 2010
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Posted by
Cam Stevenson ·
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In the lull before starting full development on the next iteration of CommerceLive, I thought it would be useful to share some observations I've gathered over the course of the development process.
I'm also going to tie this in with my observations from the Internet Retailer conference last month (cleverly covering off a request from our Marketing folks).
My general, high level starting assertion is that the e-commerce domain is far more complicated (in all respects) than any other technology area (I'm comparing it to other areas that I've been deeply involved in over the course of my car...
July 8, 2010
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Posted by
Wanda Cadigan ·
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After the July 4th long weekend, many retailers turn their thoughts to the Back-to-School season. And Back-to-School is big business. According to a NRF study, last year’s Back-to-School holiday spending total was $47.5 billion, second only to Winter Holiday spending category. Over at the Google Retail Blog they have posted some interesting statistics on when consumers begin their Back-to-School shopping research. Approximately 50% of those who research Back-to-School purchases will do so in the time period between now and the end of July.
Furthermore the Google Retail blog h...
June 23, 2010
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Posted by
Melany Gallant ·
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Offering a ratings and review system on your e-commerce site can be an effective way to get your customers to champion your brand. It also offers you the opportunity to actively engage those customers in dialogue about what they like, and what they dislike, about your products and services. For SEO purposes, ratings and reviews also keep your web content fresh and can help generate conversions. Over on SmashingMagazine.com, Rung András discusses (with some great examples) how adding user feedback to your e-commerce site is an effective way to facilitate customer engagement, build brand loya...
June 8, 2010
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Posted by
Cam Stevenson ·
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Last week in our weekly 1 on 1 meeting, CommerceLive Lead Developer, Tasneem Saleem, made the comment “I know we’re not going to be able to build everything we want ourselves, and that’s not my goal. My goal is to have the framework in place so that others can extend the solution as easily as we can.” I wrote this down when Tas said it, because I thought she captured very nicely the spirit of what we’ve been trying to do. Based on my own recent experiences as well as observing some of the contributions made by other great developers outside of the CommerceLive team here at Cactus, I’d sa...
May 27, 2010
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Posted by
Cam Stevenson ·
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A little while ago my friend and Product Manager Donna Remillard (whose writings you often see in this blog) remarked with some exasperation: “Why is it so hard to manage a web site?” And then she promptly left on vacation.
What she was trying to do, which prompted this remark, was approve a customer review in our out-of-box CommerceLive site.
To provide a little background: we make use of SharePoint’s native functionality wherever we can in CommerceLive – ranging from email templates to site settings as well as the managing the actual pages of your site. This includes customer submitte...
October 5, 2009
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Posted by
Corey Gale ·
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One of the big e-commerce challenges facing retailers and CPGs today is that they want rich and engaging e-commerce experiences that are unique to their own brands. However our customer feedback has shown us that their desire to create unique experiences is tempered by the fact that custom e-commerce solutions can be expensive in terms of resources and budget, and often have longer deployment timelines than the customer is comfortable with.
For that reason some of the out-of-the-box SAAS/On-Demand e-commerce offerings have been able to gain traction in the market. But our customers are t...
October 5, 2009
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Posted by
Corey Gale ·
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With the recent announcement of the launch of our new CommerceLive offering, we thought it would be beneficial to explain some of the underlying market conditions which led to the creation of CommerceLive.
With many retailers being forced to tighten their belts or even to close stores in response to the recent economic downturn, the web channel remains a bright spot for retailers and CPGs and provides an opportunity to offset losses by other channels.
Despite Forrester’s recent prediction (Q1 2009) that e-commerce growth would be flat in 2009, they are still predicting that it will pick ...
September 30, 2009
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Posted by
Christine Rozak ·
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Last week, we launched our new CommerceLive Solution in Vegas. It was a huge success and the buzz is building! “So What IS CommerceLive”, you ask? Here’s what the buzz is all about!CommerceLive is a B2C cross channel solution that delivers packaged advantages with custom solution flexibility. Simply put, it is the next evolution in e-commerce. It’s about knowing that your customers shop across channels, and understanding that they spend up to 30% more when they do.It’s about creating a consistent brand experience, and integrating online, offline and mobile marketing initiatives.It’s abou...