April 28, 2011
·
Posted by
Antonella Pannizzo
Sharing:
With spring in the air and summer around the corner so too is wedding season which generates about $80 billion a year. With that, approximately $15 billion is spent on wedding gift registries, where guests will purchase items from a list chosen by the bride and groom. According to the Knot, in 2010 88% of couples registered and 79% of those couples used online tools to manage their registries, a 10% increase from 2009.
Websites like MyRegistry.com are among the largest sites allowing couples to register for any item from any store. The company has partnered with retailers like Target, Cra...
April 27, 2011
·
Posted by
Jenny Mehan
Sharing:
Hot on the heels of the release of their new location-based reward system, Google has launched their own deal-of-the-day service. Google Offers is currently being tested in half a dozen US cities, including Portland, Oregon and New York City. Like other daily deal sites, Google is promising 50% off or more at “places you’ll love”.
It comes as no surprise that Google is jumping into this extremely lucrative and explosively growing market segment. A US$6 billion purchase offer from Google at the end of last year was spurned by the undisputed daily deal leader, Groupon. That pretty m...
April 26, 2011
·
Posted by
Wanda Cadigan
Sharing:
Unless you’ve been living under a rock, you’ve heard about the upcoming royal nuptials this Friday between Prince William and Kate Middleton. The type of hype around such an event is the stuff of brand marketers’ dreams. So T-Mobile UK saw their chance and debuted a brilliant made-for-viral video that since its launch just over a week ago on YouTube has seen over 11 million views. The ad is a spoof of the viral hit "JK Wedding Entrance Dance" from 2009, which now has more than 64 million hits. The Facebook Fan Page has photos, poll questions, and promises of special offers.But do...
April 20, 2011
·
Posted by
Antonella Pannizzo
Sharing:
According to e-Marketer, there is an estimated 73.3 million smartphone users in the U.S alone. In a recent survey of 1,491 consumers conducted by Chadwick Martin Bailey and iModerate Research Technologies, half of smartphones users use their mobile while shopping. In addition, almost a quarter of smartphone owners have made a purchase. The report indicates the top three reasons for smartphone usage:
66% compare prices of products and services
58% find the nearest location
58% check for discounts
How do you use your smartphone while shopping? ...
April 19, 2011
·
Posted by
Jenny Mehan
Sharing:
This past weekend, I enjoyed a gorgeous afternoon of pampering at my favorite local spa. They recently hosted a contest on Facebook that fans were able to enter simply by “Liking” their page, and I was lucky enough to win. If there’s anything better than being treated to a pedicure with a friend, while being served wine and cheese – I can’t think of it!
As companies begin to establish their social media presence, fan contests and giveaways are an effortless and very simple method to draw attention to your business. It’s so easy to offer an incentive for your customers to Tweet about th...
April 12, 2011
·
Posted by
Jenny Mehan
Sharing:
Everybody wants to save money. The phenomenal success of daily discount sites such as Groupon and Living Social draws on a shopper’s inherent desire to score an amazing deal – even if it’s on a product they might not necessarily have purchased in the first place. Case in point, the adorable pair of little sandals I bought last week with WagJag. Not because my little girl desperately needed new shoes, but they were over half off and they squeak!
Making it even easier to spend (I mean, save) money, is the proliferation of location based deals that allow mobile users to check in as they...
April 6, 2011
·
Posted by
Jenny Mehan
Sharing:
A new article by eMarketer suggests that companies are struggling to integrate social media and mobile marketing campaigns with the rest of their marketing efforts. A Q4 2010 survey of marketers in Europe and North America cited by eMarketer revealed that the best integrated social media marketing tactic was social sharing links in emails and web offers.
The importance of a positive social presence is obvious, but maintaining a consistent marketing strategy can be difficult as you navigate across channels and platforms. While social media presents a fantastic opportunity to engage with ...
April 4, 2011
·
Posted by
Wanda Cadigan
Sharing:
Last month Social Commerce Today published an interesting graphic by Creative Feed on f-commerce (Facebook Commerce). The infographic stated that 1 in 4 people have made a purchase via a brand’s Facebook page. That number seemed high to me – 25% of users have made a purchase on Facebook? Of course, the devil is in the details and ‘via a brand’s Facebook page’ can mean a lot of things. That doesn’t mean the purchases necessarily happen within Facebook walls; the transactions could be redirected and completed on the brand’s ‘owned’ site. Then I realized that my last three online purchases hav...