The rapid adoption of location based services such as Foursquare, Gowalla, etc, provides indication that both users and businesses see the potential benefits of such services, specifically around loyalty.

A new site launched recently called Topguest, gives you real reward points from some of your favorite travel reward programs. Topguest works with sites like Foursquare, Google Latitude, Google Buzz, Gowalla, Loopt, Brightkite and Yelp to reward your geo–check in. For instance, if you check in to a hotel, rent a car or board a plane you can earn points from their respective loyalty programs.

 

 

 

You do not have to download or install Topguest. All you have to do is create an account directly on the site, and connect any of your check-in services to your account.

 

 

The point system varies depending on the program. Topguest indicates that programs such as Delta Skymiles give you points wherever you check-in, where as Starwood Preferred Guest will give you points for check-in at any of their hotels.

Topguest plans to add loyalty programs every week. At the moment partnerships with travel reward programs are offered, but it’s easy to see the potential for expansion beyond the travel sector. This service basically offers users a way to connect their check-in services and consolidate travel loyalty programs. Beyond the travel sector, such consolidator loyalty services would have value as well. For instance, it can be as simple as rewarding bonus points to customers once they check-in to your store or make a purchase. By offering additional rewards, brands will have the opportunity to enhance customer relations and attract new customers.

 

For more information on the Topquest announcement, check out TechCrunch.