June 23, 2010
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Posted by
Melany Gallant
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Offering a ratings and review system on your e-commerce site can be an effective way to get your customers to champion your brand. It also offers you the opportunity to actively engage those customers in dialogue about what they like, and what they dislike, about your products and services. For SEO purposes, ratings and reviews also keep your web content fresh and can help generate conversions. Over on SmashingMagazine.com, Rung András discusses (with some great examples) how adding user feedback to your e-commerce site is an effective way to facilitate customer engagement, build brand loya...
June 21, 2010
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Posted by
Donna Remillard
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I remember thinking at IRCE last year, that despite the economic climate, retailers were generally upbeat, especially when it came to e-Commerce. Comparison really puts things in perspective for you … this year felt like full steam ahead, everything looks great!
The show boasted:
6400 Attendees
175 Speakers
418 Exhibitors
While every keynote and session I attended revealed informative and thought provoking insight, a few themes continuously popped to the forefront throughout the show:
ContentThere was lots of talk about ‘Connected Content’ this year. Whether it’s on-site or o...
June 15, 2010
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Posted by
Melany Gallant
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According to a recent study by trendwatching.com, interacting with others online using web-based and mobile devices isn't turning us into isolated, "anti-social zombies" that many sociologists and pundits proclaimed and predicted. Rather these tools are providing opportunities for richer connections both online and in the real world. Dubbing it "mass mingling" trendwatching.com states, Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Cons...
June 8, 2010
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Posted by
Cam Stevenson
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Last week in our weekly 1 on 1 meeting, CommerceLive Lead Developer, Tasneem Saleem, made the comment “I know we’re not going to be able to build everything we want ourselves, and that’s not my goal. My goal is to have the framework in place so that others can extend the solution as easily as we can.” I wrote this down when Tas said it, because I thought she captured very nicely the spirit of what we’ve been trying to do. Based on my own recent experiences as well as observing some of the contributions made by other great developers outside of the CommerceLive team here at Cactus, I’d sa...
June 2, 2010
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Posted by
Wanda Cadigan
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I’ve written about foursquare here before from a business perspective and how it could be used as a tool to improve customer loyalty. But today’s post is purely from a personal point of view. My name is Wanda and I am a foursquare user.
It all happened innocently enough really. Keeping up with new technologies and trends is part of the gig. I figured I should start using foursquare to learn more about it and experience it from the point of view of a consumer. It wasn’t onerous - a simple tap on my iPhone would associate me with a particular location or business. I told myself I’d try it f...