April 28, 2010
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Posted by
Melany Gallant ·
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Earlier this month, we offered tips on how to use social media to reward your customers. One of the tips given was to leverage geo-location services like Foursquare which enables you to reward your mobile customers with special deals and discounts when they check in to your venue using the Foursquare service.
Last week, the geo-location service announced that businesses can now "claim" their venues on Foursquare, making it easier to offer venue promotions and reward customer loyalty based on Foursquare data usage. With the business dashboard, the service also enables businesses t...
April 22, 2010
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Posted by
Antonella Pannizzo ·
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There is no doubt that consumers try to find the best deal possible. A new website promotes just that through the power of “group buying”; it’s called Groupon and is said to be the next big web trend. Groupon refers to its service as “collective buying power.” The concept is simple, if a minimum number of people sign up for the daily deal then they will receive the discount. If the minimum is not met, no one receives the deal. If the minimum number is reached by the end of the day, a gift certificate will be sent to each customer to print or to redeem on their iPhone. Groupon is available ...
April 21, 2010
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Posted by
Melany Gallant ·
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Apple is looking to revolutionize mobile advertising to make it less interruptive and more interactive for its customers. Apple's iAd platform will launch this summer on the iPhone OS 4 for the iPhone and iPod Touch, with an iPad version coming in the fall. Apple will host and deliver the ads with developers taking 60% of the revenue, and Apple taking the remainder.
While ads running on iAd will only reach Apple customers, it has great promise to drive mobile and cross channel commerce opportunities.
iAd promises to make mobile advertising less disruptive and more engaging for Apple cu...
April 14, 2010
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Posted by
Melany Gallant ·
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Your customers are online using social media to share information and connect with others, and the increasingly savvy are using social media to find great deals and discounts on their favorite brands. Smart retailers are taking note, using various social media tools to provide limited time and/or geo-specific coupons and sales offers.
How can your business tap in? Here are just a few examples of how you can reward customers by delivering offers through social media.
1. Geo-location services - Services like Foursquare allow you serve up deals by targeting customers who are close by to yo...
April 13, 2010
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Posted by
Wanda Cadigan ·
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Microsoft introduced two new phones yesterday - Kin 1 and Kin 2 - designed primarily for the under 25 set. The phones focus on the most important aspects of their target market - text messaging, social sharing, and rich media. Notably at the bottom of the list is voice. Wired.com refers to the new devices as somewhere between a feature phone and a smart phone. These communication devices push content into the cloud to a designated area called the "Kin Spot" for easy sharing. The phones also have the Zune HD player for media playback.
The new devices will launch exclusively on V...
April 7, 2010
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Posted by
Melany Gallant ·
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Over on his Web Strategy blog, Jeremiah Owyang's recent post on brand trust and the rings of influence that impact this trust reinforces the importance of corporate readiness when it comes to social engagement.
That readiness requires executive buy-in, a commitment of resources and a willingness to be responsive to customer needs and interests. It also requires a willingness to be transparent and open to feedback. This latter requirement means accepting that your customers already share and discuss their experiences with your brand - good and bad. To successfully engage your customers and ...
April 1, 2010
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Posted by
Melany Gallant ·
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The mobile app market is exploding. According to the Yankee Group, US mobile application revenues are expected to reach $11 billion by 2014. In 2010 alone, the research firm predicts that mobile app sales will grow from an original estimate of $537 million to $1.6 billion.
Smartphone usage is also on the rise. Research firm Nielsen recently projected that smartphone sales in the US will overtake sales of feature phones by the end of 2011.
According to Nielsen,
We are just at the beginning of a new wireless era where smartphones will become the standard device consumers will use to con...
April 1, 2010
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Posted by
Wanda Cadigan ·
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eMarketer has released a new report forecasting double-digit growth in the US retail e-commerce sector this year. Sales will climb by 12.7% on volume of $152 billion. The online segment remains a bright spot for retailers outperforming total retail growth. In addition the report suggests over 82% of online researchers will also be online buyers.
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