What is Mobile Web 2.0?
March 30, 2010
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Wanda Cadigan
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According to Juniper Research, Mobile Web 2.0 can be characterized by the evolution of the following services:
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Presence – SMS-based presence (alerts) and server-based presence services (think mobile Instant Messaging). Juniper suggests that the value of presence based
Mobile Web 2.0 services will increase to more than $6 billion by 2012.
- Geolocation – location based services that enable users to share details with other users, third-parties or applications, collaborate with those nearby, and exploit local knowledge. If rumours are true that Facebook plans to turn on geolocation for its 450 million users, geolocation could get really big, really fast (watch for a potential announcement at the next Facebook developer conference).
- Social Web – including social networking sites, user generated content, and a variety of sub-categories including blogs and dating.
With all of the emphasis on mobile, you may be surprised to learn that only 21% of U.S. wireless phone subscribers were using a smartphone at the end of 2009 according to Neilsen. However, this percentage is expected to grow to 35% the end of 2010.
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