Details published in a Fast Company post today reveal foursquare continues the quest to make their location based service more than just a fun social networking game. The addition of analytics will increase its relevancy to businesses that may be interested in the service to drive cross channel traffic.

With recent announcements from foursquare such as the deal with Bravo, location-based content agreements with Zagat and HBO Deals, and now the introduction of an analytics dashboard, the service is positioning itself to be an highly targeted customer engagement tool.

Check out our previous posts on foursquare, location based services and its potential for driving cross channel traffic.