With the Olympics now over and many left wondering what to fixate on, one thing is certain – the Vancouver 2010 Olympics were the ‘digital games’.

Statistics released by NBC and the Canadian Olympic Broadcast Media Consortium (a Cactus Commerce client) indicate that many viewers experienced the games across multiple channels.  According to a blog post over at www.fiercemobilecontent.com, NBC announced that that mobile page views across its WAP site and iPhone application reached 87.1 million over all 17 days of the games-- that's 52 million more mobile views than the Beijing Summer Olympics generated in 2008. More than 2 million mobile video streams also occurred, over six times greater than the 301,000 streams Olympics fans consumed two years ago.

In a media release by the Canadian Olympic Broadcast Media Consortium, it was reported that CTVOlympics.ca and RDSolympiques.ca ended the Games with more than 215 million page views, nearly four times the amount achieved for Beijing 2008. Nearly half of all internet users in Canada visited at least one of the two sites during the Games, totaling 12.3 million unique visitors.

On the social networking side, Twitter feeds were ablaze with trending topics #van2010 and #Olympics during high-profile events like the gold medal Men’s Hockey game between the US and Canada (the most-watched television broadcast ever in Canadian history). And not only from the general public. Olympic athletes got in on the action as well and tweeted about their experiences (see Twitter’s list of  verified Olympians).

The International Olympic Committee also embraced social networking and its official Facebook page now stands at over 1.5 million fans http://www.facebook.com/olympicgames.

It’s safe to say that mobile and social networking hit a critical mass with the Vancouver 2010 Olympics, and ultimately made the Olympic experience all the richer.