Ticketing and M-Commerce: A Match Made In Heaven?
February 15, 2010
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Wanda Cadigan
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Juniper Research has recently released a report stating that nearly 15 billion tickets will be delivered to subscribers' mobile devices worldwide by 2014. While mobile ticketing isn’t new especially in places like Japan, Juniper explains that “mobile tickets will spread through rail, air & bus travel, sports, & cinemas with the availability of widespread ticketing apps”.
Juniper cites advances in NFC (Near Field Communication) technology as the main catalyst for the predicted growth because it significantly reduces the steps between the purchase and receipt of the ticket. Ticketing could prove to be one of best commercial use cases of mobile commerce (m-commerce) due to the convenience and up-sell factor.
For more information, visit Juniper Research to purchase the Mobile Ticketing Applications & Markets report.
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