A recent survey conducted by BIGResearch on behalf of the Retail Advertising and Marketing Association finds that moms with children at home like to use social media. A lot.

Findings from the study indicate these moms "are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively)" and that 15.3% maintain their own blog.

BabyCenter, LLC conducted its own study in 2009 and found that the number of moms using social media has jumped 462% since 2006, and the number who use cell phones increased 348% in the same period.

Since social media provides an easy way for moms to share experiences and build connections - an important factor when their world can seem centered around diapers, playdough and nursery rhymes - these findings shouldn't come as too much of a surprise.

For time-strapped moms, social media sites offer a quick and easy way to find deals and compare products with other moms. Retailers looking to reach this audience should pay attention and use social media sites to promote discounts, offer coupons and get moms talking about brand preferences through product reviews and ratings.

To learn about more findings from the study, visit Marketingcharts.com.