November 24, 2009
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Posted by
Melany Gallant ·
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When it comes to site search and e-commerce, displaying relevant data is key to driving Return on Investment (ROI). While that may sound obvious, there are plenty of retailers who are missing on key opportunities to leverage data to improve product findability and of course conversions on their sites. According to a recent E-Commerce Times article, retailers can help customers find exactly what they are looking for by taking available data - such as product information, shopper profiles and buying preferences, shipping options, and user ratings - and incorporating this information into s...
November 20, 2009
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Posted by
Donna Remillard ·
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In a recent post I talked about the value of microsites beyond pure marketing campaigns. Merchants can leverage a microsite approach for a number of different on-line store types and we’ll be talking about a few them in an upcoming webinar here at Cactus.
Being top of mind lately, a colleague alerted me to an article announcing that Office Depot had just launched a new microsite Top30SmartGifts.com for the holidays. There are certainly plenty of examples of more and more merchants doing just that, but what was interesting about this one is that although they are promoting products on the...
November 11, 2009
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Posted by
Wanda Cadigan ·
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How do you research products before making the purchase decision? Well if you’re a consumer who lives in Europe, you often start the process with search engines. According to a new Forrester Research report ‘How Europeans Search’, 21% of European consumers start the journey with search engines; second only to ‘in a shop’ (26%). What is interesting however, is ‘search engines’ handily beat out other channels for information, including ‘Talking with friends and family’ 13% and ‘A retailers Web site’ 12%.
The report also points out some interesting differences among the nationalities surveye...
November 9, 2009
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Posted by
Wanda Cadigan ·
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We're pleased to announce another Cactus Commerce B2C project has launched! Bilka is the premier hyper-market chain in Denmark, owned by the Danish Supermarket Group (Dansk Supermarked A/S). For more information, visit www.bilka.dk or check out our news release http://www.cactuscommerce.com/news/Pages/Bilka.aspx...
November 9, 2009
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Posted by
Corey Gale ·
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For the past few years analysts and solution providers have been saying that Retailers and CPGs should consider whether or not the time was right for them to jump into m-commerce. Many tried, some failed, but many more decided that it was still time to wait and see how the space developed. In the last 2 years, tight economic times made it even harder for IT and business groups within these organizations to make an argument for the capital expense, in the absence of really hard data showing the successful adoption of these strategies, and solid ROI. Retailers and CPGs who have made the...
November 5, 2009
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Posted by
Melany Gallant ·
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According to a recent report by Forrester Research, Web retailers have survived, and in some cases thrived, during the economic downturn by developing and implementing best practices to ensure market share and viability.
The report titled, The State Of Retailing Online 2009: Profitability, Economy, And Multichannel, is based on a Shop.org study conducted by Forrester. What the report indicates is that among the Web retailers who participated in the study, the economic downturn forced a culture of frugality and self-preservation which in turn helped them to run their e-commerce operations ...