One of the big e-commerce challenges facing retailers and CPGs today is that they want rich and engaging e-commerce experiences that are unique to their own brands. However our customer feedback has shown us that their desire to create unique experiences is tempered by the fact that custom e-commerce solutions can be expensive in terms of resources and budget, and often have longer deployment timelines than the customer is comfortable with.
For that reason some of the out-of-the-box SAAS/On-Demand e-commerce offerings have been able to gain traction in the market. But our customers are telling us that these kinds of cookie-cutter solutions do not offer them the flexibility to create unique offerings that will engage their customers. What they want more than anything is the flexibility to grow the solution as their e-commerce needs evolve, giving them the ability to adapt and mature the solution over time, as their needs or changing market conditions make innovation and change inevitable.
Our customers have come to realize that “One-Size-Does-Not-Fit-All”, but at the same time are drawn to some of the advantages of the On-Demand offerings, like lower costs and an accelerated time to market. That is where CommerceLive comes in.
CommerceLive bridges the gap between fully custom solutions, and the out-of-the-box SAAS solutions, by offering the best of both worlds; a set of packaged B2C features, and the flexibility to uniquely configure and customize a solution to create the most appropriate shopping experience for your customers, and your brand.
CommerceLive offers the flexibility and agility to adapt, change, and grow the solution over time, by adding new features and new channels or by changing from On-Demand to On-Premise at any time. Retailers and CPGs also want the flexibility to make these kind of day to day changes in Merchandising, Marketing, and Look & Feel of the site, without the involvement of the IT group. Because of the componentized nature of the solution, this continuous innovation can happen without effecting a major overhaul or new investment in the site.
CommerceLive is a comprehensive e-commerce solution that enables retailers and CPGs to sell products/services across channels. By leveraging a core set e-commerce features and with multiple deployment options, CommerceLive enables merchants who have constrained timelines, resources, and budgets to build a customized ecommerce product, and get on-line quickly and effectively.
Stay Tuned for the next post in the CommerceLive Series, which will be the first of several that will explore the value in CommerceLive for Merchandisers, Marketers, Designers, and Developers.