It's Shop.org time

August 27, 2009 · Posted by Wanda Cadigan · 0 Comments· 0 Links to this post

We're down to the last few days of August! Don't fret. Fall brings lots of good things including back to school :-) as well as the next Shop.org annual summit. Have you checked out the slate of great speakers this year? If not, visit www.shop.org/web/summit09/speakers for more information.   We're very happy to announce that we will be exhibiting in the Microsoft booth #207 where we'll be showcasing some pretty cool stuff. More to come on that later. But for now though, check out the Shop.org website and drop us a note if you plan on attending. Hope to see you there!    ...

Do you FTAF or SWYN? If not, you're missing out

August 19, 2009 · Posted by Wanda Cadigan · 0 Comments· 0 Links to this post

A new article by emarketer.com suggests that dedicated links that allow e-mail subscribers to easily “forward to a friend” (FTAF) or “share with your network” (SWYN) are two ways marketers can help their messages go viral. While forwarding an email link to a friend may be considered old school in light of the newer social network sharing options, it remains in the lead with 41% of retailers choosing this option. In contrast only 6% SWYN, while 7% offer both options. SWYN will undoubtedly increase as more and more retailers take the social networking plunge. To read the full article, visit htt...

Commerce Server 2009 Developer Training Course now open to customers

August 18, 2009 · Posted by Wanda Cadigan · 0 Comments· 0 Links to this post

We've heard you loud and clear! Customers want in on the upcoming Commerce Server 2009 Developer Training Course! We're happy to announce that effective immediately customer registrations will be accepted for the September 29 - October 1 Commerce Server 2009 Developer Training Course in Gatineau, Quebec. For more information, visit http://www.cactuscommerce.com/services/Pages/cs09training.aspx   ...

Commerce Server and Shifting Retailer Priorities

August 18, 2009 · Posted by Kelly Andrew Heard · 0 Comments· 0 Links to this post

Shop.Org recently released their Merchandising Report by Forrester Research.  The Merchandising Report was the second in a series called The State of Online Retailing 2009 and highlights priorities for online retailers either this calendar year or planned for calendar year 2010. The report identifies the following areas which retailers are turning their focus toward: Checkout process redesign Improved product detail pages Site search results & controls Home page Better Help and FAQs In order to help facilitate this shift in priorities, let's take a look at how Commerce S...

Back to School e-commerce Tactics

August 14, 2009 · Posted by Christine Rozak · 0 Comments· 0 Links to this post

Most parents can relate to the Staples Back to School campaign jingle “It’s the most wonderful time of the year”. Until recently, most kids haven’t shared in their parent's enthusiasm for the Back to School season, and everything it implies. Many of us have experienced the reluctant feet dragging through the mall, or the constant bribery to ensure your kids go Back to School with at least the basics. Now retailers are getting smarter, and engaging students directly in the Back to School shopping season. This season, savvy retailers are introducing social shopping in their on-line stores, in ...

Welcome to the new site!

August 6, 2009 · Posted by Wanda Cadigan · 1 Comment· 0 Links to this post

Welcome to the new Cactus Commerce website and our company blog, Cactus Connects. As a leader in developing and implementing innovative cross channel e-commerce solutions, we’ve helped clients successfully connect with their customers around the world. We invite you to explore the new website and blog to learn about our solution offerings. We're an interesting and vocal mix of e-commerce strategists, creative technologists, and experience designers.  Quite simply, we design, develop and manage e-commerce solutions. E-commerce is our sole focus. We’re also very happy to unveil our new Cac...

Warning: You are no longer in control of your brand online

August 5, 2009 · Posted by Wanda Cadigan · 0 Comments· 0 Links to this post

Well maybe not so much of a shocking statement as it once was. Social media has pretty much disintermediated traditional brand management allowing us common folk to broadcast our views on our favorite, and not so favorite brands.  Consider the wildly popular “United breaks Guitars” video posted to YouTube. Singer/songwriter Dave Carroll had an unfortunate customer experience with United when his cherished Taylor guitar was severely damaged due to alleged reckless baggage handling. For nine months, he tried to obtain some form of compensation and was finally told in no uncertain terms that the...