Conde Naste is offering an e-commerce widget on its Epicurious.com website to let browsers 'click to purchase' recommended wines. While Conde Naste will get a small percentage of the transaction, the real opportunity lies in advertising dollars. Winemakers can pay to have their wine offered as an appropriate choice for a given recipe, as determined by keyword matching. Given the sophistication of the Epicurious.com audience, do you think a pay-for-play wine recommendation will work?  To read the full article, click here http://bit.ly/1egoX8