June 26, 2009
·
Posted by
Donna Remillard ·
0 Comments·
0 Links to this post
The Internet Retailer Conference and Exhibition was held this year at the Boston Convention Center from June 15-18th and had a great turnout with both interesting sessions and a packed floor of exhibitors. This year saw 350 exhibitors, 179 expert speakers, and approximately 5,000 attendees.
How to Out Run the Bear
The theme of the conference this year was all about not only surviving the economic storm but rising above and coming out ahead when the storm clears.
Patrick Byrne, CEO, Overstock.com kicked off the conference with an interesting keynote, where he led off with an old jo...
June 3, 2009
·
Posted by
Melany Gallant ·
0 Comments·
0 Links to this post
Your company has decided to launch a blog. You could have a whole slew of different reasons for launching a blog, but the end-goal is to use it as a way to engage your customers in conversations. There are key steps to take in launching a blog, and not of it is really rocket science: Set objectives Identify your target audience Select author(s) who are committed to blogging regularly Ensure you have an executive to champion the effort Select a blogging platform and social widgets Create an awareness strategy Create a blog (and/or social media) policy That last step ...
June 2, 2009
·
Posted by
Corey Gale ·
0 Comments·
0 Links to this post
A lot has been said in the press recently about the commoditization of eCommerce software, and software in general. The video below features Gene Alvarez from Gartner discussing this exact issue and what retailers can do to turn this to their advantage. For some time we at Cactus Commerce have been saying the same thing; that in order to battle commoditization, retailers need to turn to innovation and differentiation to succeed.
Gene Alvarez’s message is that in hard economic times, when most retailers are closing stores, eCommerce remains an opportunity. The main reason eCommerce is ...