May 19, 2009
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Posted by
Corey Gale ·
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While advances in credit cards like “Chip and PIN” technology have greatly reduced card fraud at Point of Sale, the same can not be said for On-line, Catalog or Phone Sales. The anonymous nature of these kinds of transactions make them more attractive to fraudsters. This combined with the fact that Chip and PIN and other new security technologies can’t currently be used over the internet has led to big increase in Card Not Present, or CNP fraud, as it is known in the industry. CNP fraud has been growing every year and now accounts for over 50% of all credit card fraud.
Visa and a company c...
May 15, 2009
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Posted by
Melany Gallant ·
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According to Compete.com, Twitter is now the third most visited social networking website behind Facebook and MySpace. As a real-time social networking and micro-blogging tool, Twitter offers tremendous opportunities for businesses to improve and deepen interactions with customers. These opportunities translate well into e-commerce business scenarios as well.
Here’s how Twitter can help your e-business:
Create brand advocates while humanizing your brand (e.g. Marvel Entertainment, airlines like Jet Blue, sports team Chicago Bulls, electronics stores like Best Buy)
Facilitate customer s...
May 13, 2009
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Posted by
Corey Gale ·
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There is a lot going on right now in the world of Search. There are many new services popping up all the time, that strive to make search better, faster, smarter and more relevant to the individual through personalization. We’ve all heard of the next “Google-Killer” that never quite seems to get going. Most recently start-ups like Cuil and Wikia created a buzz, but failed to live up to the hype. Meanwhile Google still has over 63% of the search market share, and doesn’t look like it is going anywhere.
Google is able to maintain it’s supremacy at least partly through constant innovation...
May 13, 2009
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Posted by
Caroline Zenss ·
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Content is probably the most commonly overlooked area in Web design, and more particularly in e-commerce. Even though consumers rate it as an important factor in their purchase decision, retailers don’t seem to know how to take advantage of content in their online presence. Inevitably, the lack of content will impact sales. In 2008, Lauren Freedman, President at E-Tailing Group pointed out that “79 % (of surveyed consumers) say they rarely or never purchase a product online without complete product information”.
Content is key to the experience on your site. It’s going to attract visitors...
May 12, 2009
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Posted by
Wanda Cadigan ·
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In a recent Internet Retailer article published, Gene Alvarez, vice president and retail analyst at research and advisory firm Gartner Inc. was quoted as saying “Over the next three years, we’ll see 25 to 30% of the top-tier retailers with API practices.” He also added that he’s advising several consumer-oriented and business-to-business clients on API strategy options.
Like the ‘Glasnost’ period of openness and transparency introduced to Russia by Mikhail Gorbachev in the 1980s, some retailers are throwing back their e-commerce covers and exposing traditionally proprietary information in...
May 12, 2009
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Posted by
Melany Gallant ·
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There are so many resources “out there” on social media best practices, techniques, do’s and don’ts, case studies and more. At times, it can be hard to know which are the really interesting, relevant books to read. Plus, wouldn’t it be great if you could have a great face-to-face dialogue with others on your opinion about some of these books? Enter the Ottawa Social Media Book Club organized by Ottawa Web 2.0 and social media natives Kelly Rusk and Scott Lake. Book club members meet on a regular basis to discuss books related to the ever-evolving social media trends and practices of today. ...
May 5, 2009
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Posted by
Melany Gallant ·
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An article by ecommerce-guide.com,an Internet.com channel, cites recent data from Nielsen Online indicating more than 60 percent of Twitter users stopped using the social networking site a month after joining. Data from Nielsen Online also reveals that while… Twitter's website had more than 7 million unique visitors in February this year compared to 475,000 in February a year ago …it still has a limited growth potential unless it can establish a higher rate of user loyalty. A lot of the hype surrounding Twitter has come from the onslaught of celebrities joining the free social network...