I came across an interesting demo of a Click-to-buy interactive video created by a company called Video Infusion.  It’s really worth viewing, so click on the link yourself and see how easy it is to add items to your cart and purchase directly from the video.  Very nice!

https://www.viewclickbuy.com/demo.htm

And here’s another example from the same company of a Heinekin commercial with links to purchase grocery items and Ralph Lauren clothing … http://viewclickbuy.com/heineken.htm

There are a number of solution providers in this space, including Tailgate Technologies who have some on-line demo’s that you can view from the following link.  

http://www.tailgatetechnologies.com/en/default.aspx#&&iSQqUNnJHnQn1XhKlLrndc3PrT5InkXo+fMBbiJEL3Q=

Checkout the Video Overlay demo of Charlie Wilson’s War. 

The Tickets Now demo is also really interesting because this one is a widget.  I could go on and on about widgets, so I think I will in a separate post.