Burger King’s Viral Facebook App

February 23, 2009 · Posted by Donna Remillard · 0 Comments· 0 Links to this post

This is the most brilliant and funny widget I’ve seen yet, so I had to share. Burger King put out a viral Facebook app (Whopper Sacrifice) that rewards you with a free sandwich if you delete ten of your Facebook friends.  All kinds of buckets of unpaid media (online outlets from CNET to Scientific American; the LA Times to the NY Times picked up this story). So what’s the message here?  In these tough economic times, everything comes at a cost.  And everything has a value (the BK app puts the value of your friends at $0.37).  Unfortunately I didn’t get to see this first hand.  By the ...

Widgets and Gadgets

February 23, 2009 · Posted by Donna Remillard · 0 Comments· 0 Links to this post

I’m a huge fan of Widgets and Gadgets.  Not because I use them so much, but because of the possibilities. There’s a lot out there, but much of it is pretty amateur.  Still the ideas are good and illustrates plenty of opportunities for retailers to connect with their customers and interact with them in a way that the customer finds convenient for them. comScore estimates that 625 million people worldwide viewed or engaged with a widget in June of 2008. According to Forrester Research, 59 percent of adult social networking site users and 64 percent of youth social networking users use widg...

Click-To-Buy Interactive Video

February 20, 2009 · Posted by Donna Remillard · 0 Comments· 0 Links to this post

I came across an interesting demo of a Click-to-buy interactive video created by a company called Video Infusion.  It’s really worth viewing, so click on the link yourself and see how easy it is to add items to your cart and purchase directly from the video.  Very nice! https://www.viewclickbuy.com/demo.htm And here’s another example from the same company of a Heinekin commercial with links to purchase grocery items and Ralph Lauren clothing … http://viewclickbuy.com/heineken.htm   There are a number of solution providers in this space, including Tailgate Technologies who have some on...