Location-based services have become very popular among smartphone users where ‘check-ins’ are required.  Visa has recently launched a new program that does not require a ‘check-in’, but instead sends offers to customers using SMS messages. Visa partnered with the Gap to offer discounts to customers (via text message) in specific zip codes and demographics after they made a purchase at the retailer using their Visa card. The program is called Gap Mobile 4 U. Once a customer enrolls online, they can begin receiving updates on discounts and promotions when they use their Visa card in Gap stores.

Visa has approximately 1.6 billion credit and other payment cards worldwide. This makes it an attractive platform for retailers in order to target promotions to new and existing customers.  At the moment only the Gap has signed on to this service.  Visa has not announced any plans to work with other retailers yet.

Have you signed up to receive SMS messages from a retailer or service? Share your experience with us.